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Point of Purchase (POP) and Point of Sale (POS) displays are essential marketing tools in retail environments, designed to capture customer attention and drive product sales. Custom sign engraving and display creation enable businesses to stand out in competitive markets while encouraging impulse purchases and building lasting brand recognition.

To address sign makers' needs, Gravotech offers a complete display-making solution from machines to material sheets. Our professional sign-making machines combine engraving and cutting capabilities to transform various materials (acrylic, plastic, wood, and metal). Whether you need small or large outdoor signage, modern laser and CNC technology deliver precise results with clean finishes and perfect contrast.

Our comprehensive sign engraving solutions empower businesses to create personalized displays that enhance the customer shopping experience while maintaining professional quality standards.

Which machines and materials are recommended for sign engraving?

Laser is the ideal solution for manufacturing customized signage and displays. It enables precise cutting and engraving of acrylic, plastics, wood, or cardboard sheets, ensuring clean finishes and perfect contrast.

  • LS100: Suitable for producing small signage plates and display elements, this laser engraver offers high precision in both engraving and cutting.
  • LS100 EX: Perfect for intermediate formats, enabling the creation of panels and signage of various sizes with professional quality results.
  • LS900: Designed for large format panels and serial production, combining execution speed and cutting quality on a wide range of materials.

Our ISx000 table is a CNC sign making machine capable of engraving and cutting. This machine is equipped with carbide tools.

It is the ideal sign making machine for creating higher-end displays and for processing metallic materials that are incompatible with laser technology.

Choose from a wide range of Gravotech materials to manufacture high-quality custom displays.

  • Gravoply™ Laser: this two-layer plastic material is suitable for interior or exterior use and is perfect for creating small displays with few engravings.
  • Acrylics and Ecocut: these single-layer plastic materials are available in several colors and finishes, making it easy to produce high-quality displays.
  • Laser Wood: this wooden material is ideal for creating displays that align with current trends in ecology and sustainable development.
  • Gravoxal™ and Gravobrass™: these aluminum and brass materials, respectively, are designed for high-end, durable displays.

Flexibility and performance for indoor and outdoor applications

Engraved outdoor signage made of green Gravoply™ engraving material fixed to a recycling container

Gravoply™ Laser

Laser materials: Plastics
  • Use: Indoor & Outdoor
  • Applications: Outdoor signage, small labels and plates, industrial signage

Let your creativity flow!

Acrylics - Laser engraving material - Gravograph

Acrylics

Laser materials: Acrylics
  • Use: Indoor & Outdoor
  • Applications: Promotional items, trophy & Awards, creative signage, letter cut out

A very affordable engraving material for laser cutting

Ecocut Laser -  Engraving material for cutting-out templates

Ecocut Laser

Laser materials: Acrylics
  • Use: Indoor & Outdoor
  • Applications: Cutting shapes, cutting-out template, industrial stencil, paint filling

A very affordable engraving material for rotary cutting

Cutting-out template with Ecocut rotary engraving material

Ecocut

Rotary materials: Plastics
  • Use: Indoor & Outdoor
  • Applications: Cutting-out template, paint filling, stencil for safety, cutting shapes

Think Green. Go Green.

Laser Wood - Laser engraving material - Gravograph

Laser Wood

Laser materials: Wood
  • Use: Indoor & Outdoor
  • Applications: Decoration and gifts, architectural models, interior signage, personalized cards and DIY

The aluminum range dedicated to engraving and cutting

Machine panel in Gravoxal™ engraving material with technical indications

Gravoxal™

Rotary materials: Metallics
  • Use: Indoor & Outdoor
  • Applications: Large signage, control panels, aluminum tags, exterior signage

The material in watchmaking-quality brass for outdoor use

Gravbrass™ Exterior - Engraving material - Gravograph

Gravobrass™ Exterior

Rotary materials: Metallics
  • Use: Indoor & Outdoor
  • Applications: Architectural signage, company name plaques, high quality signage, professional plaques

The advantages of aluminium combined with those of a phenolic base

Gravostral™ - Engraving material - Gravograph

Gravostral™

Rotary materials: Phenolics
  • Use: Indoor
  • Applications: Professional plaques, identification plates, signs for shops, interior signage

The indoor material for ADA compliant Braille and tactile signage

Gravotac™ - Engraving material - Gravograph

Gravotac™

Rotary materials: Plastics
  • Use: Indoor
  • Applications: Indoor signage, pictograms, shape cutting, braille and tactile signage
    TechnologyModelsMaterial compatibilityPriceAdvantages
    Laser Tables (CO2 source)LS100, LS100 EX, LS900
    • Acrylics
    • Plastics (Gravoply™ Laser)
    • Wood (Laser Wood)
    $$-$$$
    • Speed, precision, contrast
    • Ideal for detailed cutting and engraving of non-metals
    • LS900 handles large formats for serial production
    CNC Tables (Rotary)ISx000 table (IS6000, IS7000, IS8000)
    • Metals (Gravoxal™ and Gravobrass™)
    • Rigid plastics (Gravoply™)
    $-$$
    • Durability, high-end finish
    • Essential for processing metallic materials and achieving deep, lasting engravings on rigid materials for superior displays
    • IS8000 offers the largest marking area for serial production or wide unit displays

    Creative display: which engraving & cutting applications?

    3D letter cutting

    Letter cutting, whether using a laser or CNC sign making machine, offers an easy solution for creating eye-catching displays and signs.

    This technique is particularly versatile, as it can be applied to a wide range of various materials such as plastic, acrylic, wood and even metal.

    Use bicolor plastics and combine your sign making machine engraving and cutting capabilities for a high-end effect.

    The resulting products are suitable for both indoor and outdoor use, ensuring durability and visibility in various settings.
     


    Looking for a material similar to this picture ?

    Discover our Acrylics range
    Acrylics - Laser engraving material - Gravograph

    Backlit signs & displays

    Backlit signs are an excellent choice for drawing attention and playing with light to create captivating displays.

    These signs are primarily made from acrylic due to its transparency, which allows the light to diffuse beautifully through the material.

    This creates an art-like visual effect that enhances the overall impact of the signage.  
     

    Nota Bene: 
    Our sign engraving and cutting software Gravostyle™ features a function that automates the placement of LEDs inside shapes or letters for optimum light rendering.


    Looking for a material similar to this picture ?

    Discover our Acrylics range
    Laser engraved ship light made with acrylic engraving material

    Indoor signs & POP displays

    Indoor signs are generally smaller and thinner than outdoor signs, as they are created by simply using your sign engraving machine to engrave and cut out the engraving material.

    These signs can be used to decorate a reception area or counter, or any other sales point, adding a touch of professionalism and aesthetic appeal to the space.  

    They serve various purposes, such as providing detailed information about products or general information like opening hours and payment methods.

    Indoor signs enhance customer experience by making information easily accessible and creating a welcoming atmosphere. 
     

    Looking for a material similar to this picture ?

    Discover Laser Wood
    Laser Wood - Laser engraving material - Gravograph

    Point of Sale Displays

    Point-of-sale displays are simple assemblies of cut materials. They can be created using a simple sign engraving machine.

    They serve as effective communication tools for presenting products or services, often featuring engraved information on the display.

    Dedicated to restaurants, events, and trade shows, these displays can be easily repositioned and placed on tables, sales counters, store shelves, and more by your employees. 
     

    Looking for a material similar to this picture ?

    Discover Laser Wood range
    Laser engraved wood signage made from Laser wood engraving material

    Indoor product displays

    Product displays are often made from transparent acrylic without any engraving, designed to highlight the product itself.

    Visually similar to glass but more resistant, they are dedicated to presenting the product by holding it in a specific position, showcasing its features and aesthetics.

    These displays are particularly advantageous for counters and display cases, notably in jewelry and souvenir stores where visual appeal plays a pivotal role in attracting and captivating customers
     

    Looking for a material similar to this picture ?

    Discover our transparent Acrylics
    Customized display card holder for business cards on an office desk

    Which alternative materials for display creation?

    In addition to the traditional two-layer engraving materials, acrylic, wood and metal, some point-of-sale displays can be made from paper, cardboard or aluminum composite panels.

    Laser paper cutting of snowflake shapes and text for creative design

    Paper & cardboard displays

    Paper and cardboard are inexpensive materials that can be easily printed on, resulting in a high-end appearance. They are perfect for entry-level, temporary, or light displays.

    Paper and cardboard displays are compatible with our laser sign engraving machines, which are quick and easy to set up.

    Learn more about paper engraving & cutting
    Laser engraved photo on Alumamark® laser engraving material

    Dibond displays

    Aluminum composite panels, commonly known as Dibond, are an excellent choice for both indoor and outdoor visual communication signage.

    Lightweight yet durable, this material offers perfect printing quality and is well-suited for screen printing.

    However, Dibond cannot be laser cut: It can only be cut using a mechanical CNC sign making machine and engraved with rotary technology.

    It is the ideal material for practicing Print & Cut with UV printing

    Learn more about aluminium engraving & cutting

    What are the advanced techniques to fold material with your laser?

    Acrylic folding

    Bending acrylic with a laser is a slightly more advanced process that involves defocusing the laser beam.

    By tracing with a defocused laser, no engraving or cutting marks are left, as the laser sign engraving machine is not powerful enough for cutting. However, it heats the acrylic, causing it to deform under its own weight.

    This method provides an aesthetic solution that eliminates the need to assemble cut shapes, especially with transparent acrylic.

    Contact an expert
    Customized display card holder for business cards on an office desk

    Paper and carboard folding

    Using a laser is the easiest way to fold paper or cardboard.

    Simply draw dotted cutting lines in the software, and start your sign engraving machine; the non-continuous cut will enable easy, clean folding by hand, even over long distances.

    Contact an expert
    Box made with Pergraphica® Colours paper

    Wooden materials folding

    Folding wood is similar to folding paper, using the dotted line principle. However, due to the thickness of the wood, a more complex pattern is needed.

    Unlike paper, achieving a 90° angle is not feasible, as it can tear the wood fibers. To create a curved bend, multiple dotted lines must be cut close together. 

    Contact an expert
    Laser Wood laser folding

    Interested in laser tables for your projects? Discover our 3 eBooks:

    Mockup of Gravotech's eBook : Laser table 1

    DISCOVER

    All you need to know about laser tables


    DOWNLOAD

    Mockup of Gravotech's eBook : Laser table 2

    CHOOSE

    Choosing THE right laser table for your needs


    DOWNLOAD

    Mockup of Gravotech's eBook : Laser table 3

    MASTER

    Mastering your laser table
     


    DOWNLOAD

      Ice POP sign engraving

      How to create fully personalized displays with Print&Cut?

      Combine two technologies for a Wow effect

      Print with a UV printer and achieve precise cuts using an engraving and cutting machine.

      With the Print & Cut function, you can flawlessly cut any printed material into any shape, following the edge of the print.

      This feature is perfect for small-scale visual communication signage and point-of-sale displays. It comes standard on all our laser and CNC sign making machines.

      Learn more about Print & Cut
      Icon tips

      FAQ: the 5 questions most frequently asked of our experts

      🔽What types of materials are best to engrave signs and displays?

      Bi-layer plastics, such as Gravoply™ Ultra, are excellent for easy engraving and cutting, offering immediate contrast, a wide range of colors/finishes, and great legibility. 
      Flexilase™ is adaptable for curved surfaces, and materials like Gravoglas™ 1 are ideal for professional plaques and transparent display needs.

      🔽What is the best engraving machine for display and sign?

      For large panels and cutting, the LS900 is the best laser machine as it offers a large work area and high speed on materials like wood, acrylic, and plastic. The ISx000 is a great rotary alternative that also provides a large space for these materials.
      Both machines can feature "print and cut" functions for custom graphic applications.

      🔽Where can I supply materials for engraving displays and signs?

      It is best to purchase engraving materials from specialized engraving suppliers like Gravotech. This ensures compatibility with your machine and guarantees quality. We offer a wide range of tested, specific materials for laser and rotary use.

      🔽How to create a sign with multiple colors or layers/depths?

      The most common way to create a sign with multiple colors is to use bi-layer plastic that involves engraving (laser and mechanical) the top layer to reveal the contrasting color underneath. For multi-layered designs, cut pieces from different materials (wood, acrylic) and then assemble them onto a backing. This offers great aesthetic and depth effects.

      🔽Are engraved signs suitable for outdoor use in extreme conditions?

      Yes, engraved signs are highly durable for outdoor use because the engraving creates a recess that removes material. Even if surface colors fade, the relief remains permanent, ensuring the sign is legible for life, unlike potentially deteriorating ink on a digital print.